R is a programming language and environment designed for statistical computing and graphics, making it particularly useful for data analysis and visualization. It allows data professionals to explore datasets, perform statistical calculations, and create custom visualizations. When integrated with Microsoft Power BI, R adds statistical and graphical capabilities directly to business intelligence workflows.
Within Power BI Desktop, users can run R scripts to import data into a Power BI data model and use R to create data visualizations directly in reports. This integration allows organizations to combine R-based statistical computing and graphics with Power BI reporting, providing greater flexibility for analytical and visualization scenarios.